Education and brand
I want you to take some time right now, and think about the last three big purchases in your life. Was it a car or house? Was it health insurance or a new appliance? After deciding what your big three are, I want you to think back on how much information you gathered before making that purchase. Did you walk into a dealership and pick out a car because it was your favorite color? I am willing to bet that the answer is no. You dedicated a decent amount of time researching before you made a decision on what to buy. Making a big purchase based on color is not a wise decision because color does not determine functionality. Color does not dictate how well a certain product will preform now, or in a number of years. People research big purchases because it has an impact on quality of life. Purchasing a new or used car without knowing its safety rating or how many miles it has can affect the way a person travels from place to place. These kinds of purchases are “big” for a reason. The implications that take place without the proper research are not worth the risk.
Whether using cannabis for recreation or medication research will help foster a healthy experience. The same kind motivation for research should be applicable towards buying any cannabis product. For example, the indica strain of cannabis tends to produce a body high rather than sativa, which produces more of a mind high. A hybrid can be a mix of an indica and sativa. It can also be a mix of types of indica, or a mix of types of sativas. Someone who is having trouble with insomnia may want to steer clear of picking up sativas. Due to the strain’s tendency to make people feel more active. Granted, just like with any sort of medication, every person has the potential to be different. Your experience may be different that someone else’s. Without the fundamental research on strains there is no foundation to form an educated judgement.
Setting time aside towards education on cannabis products will be beneficial for you as a consumer. It will arm you with knowledge that can better prepare you for buying products. It will also save you time and money in the long run. Executing your own research will provide you with the opportunity to recognize incorrect information. This can be applicable in a retail setting or while learning about cannabis in general. It will open up the door for conversations that can provide you with even more knowledge about cannabis. People are always talking about how knowledge can be powerful. You may even end up teaching someone else a thing or two about something they were struggling with.